The COVID-19 virus had so many victims with several businesses being forced to suspend operations at the height of the pandemic. After a seven month hiatus, the client wanted to resume business operations with a new look and client offering. We successfully planned and launched a campaign that saw the reintroduction of the company. The campaign, A New Look For Real Estate Excellence, was small-scale rebrand project delivered via digital platforms. We had a new logo, a website countdown and teaser posts that were communicated through short anecdotes in story form that wittingly explained why the company had been inactive for the past 7 months. As if the community was waiting for a comeback, the engagements went through the roof. We set a new record since the company’s social meda pages were established. The new look and brand promise is holding on quite good.
In today’s world of entrepreneurship where people have become more innovative, fundraising competition has been on the upward trajectory. As a startup or maturing SME looking for funds, you need to prepare a compelling investor proposal that will convince potential investors to cut you a Cheque immediately after reviewing your pitch deck and of course, after conducting a due-diligence to verify your claims. The secret is an excellent business writing and beautiful creative presentation. At SMD Consulting Associates, we assist clients put together winning proposals to bag whatever opportunity you may be chasing.
To be successful in real estate agency business, one needs to pursue the highest levels of professionalism. As a service, success is hinged on a great reputation. Samambo Housing, is a fast budding real estate company that focuses on property marketing, facility management, real estate development and real estate investment. The company wanted us to develop a modern real estate portal that would showcase its property portfolio and make it easy for property customers make enquiries as well as share great listings with friends and families. We delivered and already the company is receiving several enquiries, a fact that attests to our exceptional UI/UX execution.
Strategic marketing planning involves setting goals and objectives, analyzing internal and external business factors, product planning, implementation, and tracking your progress. Your strategic planning session is an opportunity to have multiple managers in a room to make important decisions about the future of the organization. In this assignment, we able to work with the client to map out key marketing issues that they needed to focus on 2020 and beyond. We had an engaging strategic marketing planning session that resulted in an elaborate and well thought out plan to drive the business in 2020.