We help our clients understand the dynamism of the markets they operate in or would like to venture into. We evaluate the attractiveness of a special market in a specific industry and in the end advice on its viability. The factors looked at include: market size, growth rate, profitability, cost structure, distribution channels, and more.


We conduct research that aims at transforming business operations by defining needs & recommending solutions that deliver value to stakeholders. Solutions often include a software-systems development component, but may also consist of process improvement, organizational change or strategic planning and policy development.


We assist organizations make sense of their data & use it to improve business performance. We compute and compare business data over time to identify any consistent results or trends. Basing on these insights, we develop a strategy to respond to these trends in line with your business goals.


When operating a business, its always safe to have a slight idea of what potential dangers that the future holds. We assist businesses in identifying and managing potential problems that could undermine key business initiatives or projects.

The year is 2016. Glad to see you here by the way.

Back on to the New Year: management or our clients expect us to hit the ground running. Despite the holiday hangover, hitting the ground running we will.

In that quiet corner, staring into your laptop are you thinking what I am thinking. It is time to have your social media strategy ready, just in case management comes asking for it (and they will). If you are new to this, read along. If not, I will not mind your thoughts.

Business leaders face pressure to deliver above-market growth at the best of times. When the global economy is weak, that demand becomes more acute. While strategic mergers and acquisitions have the ability to generate growth, the fact remains that consistently beating the market over time requires more than that. It takes superior internal capabilities, most notably commercial capabilities in marketing and sales. Hiring new talent is a critical component, but in our experience, developing a market-beating company requires true organizational change.

At a time of stagnating markets, technological disruption, and rapid changes in consumer behavior, where can big brands find growth? One popular path is through brand extension: stretching a brand into an adjacent market where its value proposition is still relevant to consumers.

Incumbents have a number of assets and advantages that they can exploit to act as attackers in new markets. We believe there are three fundamental success factors: