In typical business conversations today, one cannot miss to touch on the topic of the ever-changing consumer needs and of course, the discussion around the increasingly volatile, uncertain, complex and ...

By now, it is no secret that the COVID-19 pandemic has profoundly disrupted our lives as well as businesses in many ways that we couldn’t have ever imagined. In the process, we have been set several steps back in ...

We are all in relationships of varying forms – One would theoretically argue that relationships should ideally start at the basic level of ‘relationship with self’ and, a divine higher being. This then can be followed by relationships with...

The relationship between the government, its people, and business fraternity hasn’t been exactly great over the years. For starters, the government isn’t keeping its promises and those kept are not delivered effectively or efficiently. The strained ...

Today’s operating environment is becoming complex and tougher more so for the SMEs. There are many problems that are encountered by entrepreneurs throughout the course of managing their business. However, pricing strategy remains one of the most challenging...

Being ahead of competition is one thing many business owners share. While on the other hand, on the consumers´ side, they are bombarded with an overload of brands seeking their attention as each brand seeks to make a sale. This has made many consumers weary...

The rise of Social Media brought about significant changes in the ways people interact with one another and also how companies relate with their consumers. Influencer marketing just happens to be one of those revolutionary methods transforming the way companies interact with their consumers.

Is marketing an art or science? This is perhaps one of the most popular opening remarks in marketing classes. We all know that art is fluid while science follows a set of empirical principles thus considered to be a bit rigid. This discussion does not have a conclusive answer to...