INSIGHTS

Game Changing Insights & Analysis

Insights

Why Customer Service in Kenya is Mostly Broken and What to Do About It

Not long ago, while going through my Instagram feed, I stumbled upon an advertisement for beautiful, locally manufactured men’s shoes. The price was within reach. So, I decided to send an ...

Insights

Partnership Marketing: Collaborating During Tough Times & Beyond

Ego is the enemy. In a world where everyone takes pride in being self-sufficient, a partnership is an idea that many people like to frown upon. Anyone who is not able to fend for him/herself is...

Insights

The Changing Face of Public Relations Practice: Are You Ready?

Public Relations (PR) practice has for the longest time struggled to find its footing in the sphere of revered professional bodies. While early pioneers of the profession like Edward Bernays thought...

Insights

The Art of Business War: Marketing in the Age of Misinformation

Life moves so fast. But take a moment and reflect on the past. We are barely halfway through the 21st Century journey. Yet, it has already been so eventful. Several new trends have...

Insights

Five Ways of Marketing Your New Business Successfully

Congratulations! Taking such a leap of faith and starting your business is no mean feat. Establishing your enterprise and being your own boss is perhaps one of the best feelings ...

Insights

How To Improve Your Business Value Through Organizational Listening

Listening is one of the most underrated communication skills both at personal and business levels. In our day-to-day conversations, we usually find ourselves responding...

Insights

How To Get Value From Your Social Media Marketing

Social media is fast emerging as a favorite go-to marketing channel for most small enterprises. This growth has been fueled by its cost-effectiveness, expanded reach...

Insights

Go Digital: Why Your Business Needs Social Media Marketing

While social media has been in existence for over 15 years, its adoption for business is relatively low especially in developing countries like Kenya. The reasons for the slow ...

Insights

Top 5 Marketing Trends & Predictions You Should Watch Out For In 2021

The year 2020 has been one of the most challenging years for business and humanity as a whole. For commercial organizations, sales and marketing departments were left helpless when their growth ...

Insights

Strategic Planning For SMEs: Tips To Boost Performance of Your Business

It is often said that if you fail to plan, then you are inadvertently preparing to fail. Indeed, strategic business planning is one of the most important factors for any business of any size. It is essentially a ...

Insights

Branding Basics: Why Your Business Needs A Company Profile

The business landscape has evolved so much in the past years. The evolution is continuing steadily and shows no signs of slowing down. One of the many ongoing changes is the rise of more knowledgeable ...

Insights

Hospitality Marketing: How To Keep Guests Coming To Your Establishment

Hospitality marketing, as a sub-speciality in the greater marketing discipline, has been gathering a lot of interest as hoteliers, restaurateurs and bar owners try to find ways of attracting guests to their...