INSIGHTS

Game Changing Insights & Analysis

Insights

Five Ways of Marketing Your New Business Successfully

Congratulations! Taking such a leap of faith and starting your business is no mean feat. Establishing your enterprise and being your own boss is perhaps one of the best feelings ...

Insights

How To Improve Your Business Value Through Organizational Listening

Listening is one of the most underrated communication skills both at personal and business levels. In our day-to-day conversations, we usually find ourselves responding...

Insights

How To Get Value From Your Social Media Marketing

Social media is fast emerging as a favorite go-to marketing channel for most small enterprises. This growth has been fueled by its cost-effectiveness, expanded reach...

Insights

Go Digital: Why Your Business Needs Social Media Marketing

While social media has been in existence for over 15 years, its adoption for business is relatively low especially in developing countries like Kenya. The reasons for the slow ...

Insights

Top 5 Marketing Trends & Predictions You Should Watch Out For In 2021

The year 2020 has been one of the most challenging years for business and humanity as a whole. For commercial organizations, sales and marketing departments were left helpless when their growth ...

Insights

Strategic Planning For SMEs: Tips To Boost Performance of Your Business

It is often said that if you fail to plan, then you are inadvertently preparing to fail. Indeed, strategic business planning is one of the most important factors for any business of any size. It is essentially a ...

Insights

Branding Basics: Why Your Business Needs A Company Profile

The business landscape has evolved so much in the past years. The evolution is continuing steadily and shows no signs of slowing down. One of the many ongoing changes is the rise of more knowledgeable ...

Insights

Hospitality Marketing: How To Keep Guests Coming To Your Establishment

Hospitality marketing, as a sub-speciality in the greater marketing discipline, has been gathering a lot of interest as hoteliers, restaurateurs and bar owners try to find ways of attracting guests to their...

Insights

Online Marketing 101: How To Market Your Small Business Online

The advent of the internet is arguably one of the greatest things to have ever happened to humankind. Although some say the internet is a curse, it has brought about a lot of opportunities that have largely ...

Insights

Digital Transformation for SMEs: Integrating E-Commerce for Business Sustainability

It is often said that in life, change is inevitable, in business change is vital. You can either resist it and potentially get run over by it, or you can adapt and survive. Indeed, change brings both ...

Insights

Marketing in Recession: What Can SMEs Do To Survive COVID-19 Disruption?

The COVID-19 has undoubtedly hit majority of businesses around the world hard. The supply chains have been thrown into disarray while demand is quickly plummeting for most industry sectors. According to Google ...

Insights

The Future is Here – 3rd Evolution of Market Research is Underway

In typical business conversations today, one cannot miss to touch on the topic of the ever-changing consumer needs and of course, the discussion around the increasingly volatile, uncertain, complex and ...

Insights

COVID-19 Crisis: Revisiting approaches to health communication campaign in times of a pandemic

By now, it is no secret that the COVID-19 pandemic has profoundly disrupted our lives as well as businesses in many ways that we couldn’t have ever imagined. In the process, we have been set several steps back in ...

Insights

Brand Love in Good & in Bad Times – Keeping the Vow

We are all in relationships of varying forms – One would theoretically argue that relationships should ideally start at the basic level of ‘relationship with self’ and, a divine higher being. This then can be followed by relationships with...