INSIGHTS

Game Changing Insights & Analysis

Insights

Strategic Planning For SMEs: Tips To Boost Performance of Your Business

It is often said that if you fail to plan, then you are inadvertently preparing to fail. Indeed, strategic business planning is one of the most important factors for any business of any size. It is essentially a ...

Insights

Branding Basics: Why Your Business Needs A Company Profile

The business landscape has evolved so much in the past years. The evolution is continuing steadily and shows no signs of slowing down. One of the many ongoing changes is the rise of more knowledgeable ...

Insights

Hospitality Marketing: How To Keep Guests Coming To Your Establishment

Hospitality marketing, as a sub-speciality in the greater marketing discipline, has been gathering a lot of interest as hoteliers, restaurateurs and bar owners try to find ways of attracting guests to their...

Insights

Online Marketing 101: How To Market Your Small Business Online

The advent of the internet is arguably one of the greatest things to have ever happened to humankind. Although some say the internet is a curse, it has brought about a lot of opportunities that have largely ...

Insights

Digital Transformation for SMEs: Integrating E-Commerce for Business Sustainability

It is often said that in life, change is inevitable, in business change is vital. You can either resist it and potentially get run over by it, or you can adapt and survive. Indeed, change brings both ...

Insights

Marketing in Recession: What Can SMEs Do To Survive COVID-19 Disruption?

The COVID-19 has undoubtedly hit majority of businesses around the world hard. The supply chains have been thrown into disarray while demand is quickly plummeting for most industry sectors. According to Google ...

Insights

The Future is Here – 3rd Evolution of Market Research is Underway

In typical business conversations today, one cannot miss to touch on the topic of the ever-changing consumer needs and of course, the discussion around the increasingly volatile, uncertain, complex and ...

Insights

COVID-19 Crisis: Revisiting approaches to health communication campaign in times of a pandemic

By now, it is no secret that the COVID-19 pandemic has profoundly disrupted our lives as well as businesses in many ways that we couldn’t have ever imagined. In the process, we have been set several steps back in ...

Insights

Brand Love in Good & in Bad Times – Keeping the Vow

We are all in relationships of varying forms – One would theoretically argue that relationships should ideally start at the basic level of ‘relationship with self’ and, a divine higher being. This then can be followed by relationships with...

Insights

Big Four Agenda Outlook and Opportunities for Marketers

The relationship between the government, its people, and business fraternity hasn’t been exactly great over the years. For starters, the government isn’t keeping its promises and those kept are not delivered effectively or efficiently. The strained ...

Insights

The Pricing Conundrum: Understanding Pricing Strategy Dynamics For SMEs

Today’s operating environment is becoming complex and tougher more so for the SMEs. There are many problems that are encountered by entrepreneurs throughout the course of managing their business. However, pricing strategy remains one of the most challenging...

Insights

The Power of A Unique Selling Proposition

Being ahead of competition is one thing many business owners share. While on the other hand, on the consumers´ side, they are bombarded with an overload of brands seeking their attention as each brand seeks to make a sale. This has made many consumers weary...