INSIGHTS

Game Changing Insights & Analysis

Insights

Marketing in Recession: What Can SMEs Do To Survive COVID-19 Disruption?

The COVID-19 has undoubtedly hit majority of businesses around the world hard. The supply chains have been thrown into disarray while demand is quickly plummeting for most industry sectors. According to Google ...

Insights

The Future is Here – 3rd Evolution of Market Research is Underway

In typical business conversations today, one cannot miss to touch on the topic of the ever-changing consumer needs and of course, the discussion around the increasingly volatile, uncertain, complex and ...

Insights

COVID-19 Crisis: Revisiting approaches to health communication campaign in times of a pandemic

By now, it is no secret that the COVID-19 pandemic has profoundly disrupted our lives as well as businesses in many ways that we couldn’t have ever imagined. In the process, we have been set several steps back in ...

Insights

Brand Love in Good & in Bad Times – Keeping the Vow

We are all in relationships of varying forms – One would theoretically argue that relationships should ideally start at the basic level of ‘relationship with self’ and, a divine higher being. This then can be followed by relationships with...

Insights

Big Four Agenda Outlook and Opportunities for Marketers

The relationship between the government, its people, and business fraternity hasn’t been exactly great over the years. For starters, the government isn’t keeping its promises and those kept are not delivered effectively or efficiently. The strained ...

Insights

The Pricing Conundrum: Understanding Pricing Strategy Dynamics For SMEs

Today’s operating environment is becoming complex and tougher more so for the SMEs. There are many problems that are encountered by entrepreneurs throughout the course of managing their business. However, pricing strategy remains one of the most challenging...

Insights

The Power of A Unique Selling Proposition

Being ahead of competition is one thing many business owners share. While on the other hand, on the consumers´ side, they are bombarded with an overload of brands seeking their attention as each brand seeks to make a sale. This has made many consumers weary...

Insights

The Art and Evolution of Influencer Marketing

The rise of Social Media brought about significant changes in the ways people interact with one another and also how companies relate with their consumers. Influencer marketing just happens to be one of those revolutionary methods transforming the way companies interact with their consumers.

Insights

The Art of Story Telling in Marketing

Is marketing an art or science? This is perhaps one of the most popular opening remarks in marketing classes. We all know that art is fluid while science follows a set of empirical principles thus considered to be a bit rigid. This discussion does not have a conclusive answer to...