The year 2020 has been one of the most challenging years for business and humanity as a whole. For commercial organizations, sales and marketing departments were left helpless when their growth ...

It is often said that if you fail to plan, then you are inadvertently preparing to fail. Indeed, strategic business planning is one of the most important factors for any business of any size. It is essentially a ...

The business landscape has evolved so much in the past years. The evolution is continuing steadily and shows no signs of slowing down. One of the many ongoing changes is the rise of more knowledgeable ...

Hospitality marketing, as a sub-speciality in the greater marketing discipline, has been gathering a lot of interest as hoteliers, restaurateurs and bar owners try to find ways of attracting guests to their...

The advent of the internet is arguably one of the greatest things to have ever happened to humankind. Although some say the internet is a curse, it has brought about a lot of opportunities that have largely ...

It is often said that in life, change is inevitable, in business change is vital. You can either resist it and potentially get run over by it, or you can adapt and survive. Indeed, change brings both ...

The COVID-19 has undoubtedly hit majority of businesses around the world hard. The supply chains have been thrown into disarray while demand is quickly plummeting for most industry sectors. According to Google ...

In typical business conversations today, one cannot miss to touch on the topic of the ever-changing consumer needs and of course, the discussion around the increasingly volatile, uncertain, complex and ...

By now, it is no secret that the COVID-19 pandemic has profoundly disrupted our lives as well as businesses in many ways that we couldn’t have ever imagined. In the process, we have been set several steps back in ...

We are all in relationships of varying forms – One would theoretically argue that relationships should ideally start at the basic level of ‘relationship with self’ and, a divine higher being. This then can be followed by relationships with...

The relationship between the government, its people, and business fraternity hasn’t been exactly great over the years. For starters, the government isn’t keeping its promises and those kept are not delivered effectively or efficiently. The strained ...

Today’s operating environment is becoming complex and tougher more so for the SMEs. There are many problems that are encountered by entrepreneurs throughout the course of managing their business. However, pricing strategy remains one of the most challenging...