INSIGHTS

Until recently, the startup scene in Kenya has witnessed startling failures. Firstly, Kune Food collapsed...

With diminishing formal opportunities in Kenya, many young people are increasingly turning to...

A few months ago, the country was treated to a high-drama spectacle. Reason? There was an unexpected...

From a light bulb by Thomas Edison to the digital computer by Charles Babbage, man’s quest to solve myriad challenges...

Starting 2023 with a new government in place, there is a general wave of optimism wafting across the country as...

So, in a scale of 1 to 10, where one represents very unsatisfied and ten very satisfied, how would you rate your business...

Have you noticed any new trends lately? Staying ahead of the game calls for constant monitoring, scanning and evaluation...

The invention of social media has been a boon for many micro, small and medium businesses (MSMEs), especially those who don’t have the requisite budget for..

The Greek philosopher, Heraclitus, once said, “change is the only constant in life." Well, I guess the..

There’s that one goal, the holy grail, we relentlessly endeavour to achieve in the course of our careers..

For those in the business of persuasion and influencing attitudes, the search for perfect mediums and...

Not so long ago, I was engaging a proprietor of a medical centre who poignantly complained that the number of people seeking healthcare services at their established had...

As a small business, getting customers can be a daunting affair, especially when starting up. The budget is tight, there isn’t enough money to plug into various marketing initiatives. Nonetheless...

Marketers are constantly evolving with the world around them. 2021 was about recovering from an unprecedented shock. But this year is about responding, and for those best...

As digital technology continues to spread and connect the threads in all aspects of our daily lives, small business owners are slowly realizing its untapped potential, especially in...

It’s that time again that we all gather around with colleagues at work to predict and get ready for the future. Certainly, strategic planning is one of the most critical activities for any...

Ever since the world shifted from the industrial revolution to the information age in the mid-20th century, virtually all aspects of society have changed markedly. Evolution has come with ...

Sales is the most vital artery in the body of any business. It delivers revenue that pretty much finances everything else. Despite its critical role, the art of selling is still a big challenge among...